Introduction:

In their recent Event Apple officially announced their Collaboration with OpenAI for AI driven Tool for its users along with updated Siri, So more or less to say Apple is now trying to change Artificial Intelligence (AI) to Apple Intelligence. And Canva launched their new AI updated tools to make the designers job easier. So what does this mean when it comes to digital marketing ? Well, As Social media and corporate spaces are evolving at its fastest speed. Here are a few things which You as a digital marketer should keep in mind while using AI tools in your daily workflow. 

In this Blog Let’s dive on how to use these new Gen tools more effectively without falling into the repetitive traps to generate authentic content. 

1 . Keep Your target Audience in Mind :

Before diving into AI tools and applications, it’s important to understand what AI is actually used for in the marketing landscape. As a digital marketer, you need to remember that you’re producing content for real humans.

Keep your target audience in mind and ensure that your content resonates with them and effectively communicates your message. People don’t like to read AI-written content that lacks human interest and connection.

2 . Use Tools for content corrections and not content generation :

There is a huge debate on the internet about the ethical use of AI in content and SEO. People often confuse using AI for ideation with content generation. As mentioned before, digital marketers should not blindly trust AI tools for creating content. At the end of the day, you are the one who knows your audience—their interests, dislikes, geography, and emotions. So make sure your message reaches the right audience. 

Does this mean you have to entirely rely on traditional methods while your competitors take advantage of AI? Not at all. It all depends on the right usage of the right tools, combined with a human touch.

3 . Choose the Right tools :

With the arrival of OpenAI and other AI tools in the digital era, the tech space has received a huge boost, and the internet has become more accessible to everyone than ever before. Not taking advantage of this in your digital marketing work leads to falling far behind in the market. Here are a few suggestions on how to use the right tools effectively.

4 . Avoid Repetitive content :

AI essentially relies on previously used content, making it the ultimate machine learning technology used by chatbots like ChatGPT, GeminiAI, etc. Therefore, instead of simply asking AI to create content, try brainstorming your ideas with AI.

5 . How to use AI in Marketing Campaigns :

Here’s an strategic example on how to use chatbots like chatGPT for brainstorming:

Let’s take you own a Beauty brand which requires a marketing campaign targeting your Gen-Z audience,

The usual approach people take with OpenAI when they lack ideas for their marketing campaigns is to request, 

‘Create 10 ideas for a marketing campaign for beauty products.’ 

However, this often results in 10 common strategies that have been used repeatedly in the past, and the same ideas are given to its other 10 million users as well.

Instead, try asking, 

“I have a brand called XYZ which sells beauty products, and I want to run a campaign to target my Gen Z customers. Can you suggest ideas for reaching them with my products?” 

This way, you can create a tailored and unique idea for your next campaign.

6 . Using AI in content generation : 

When it comes to creating content AI has now become the unavoidable factor to stay in the competition so here are five ways on how you can use them to create seamless content in minutes. 

6.1 AI Image Generation :

AI has now made visualization possible greater than ever before. Hereafter, you are not required to plan a demo shoot or hire a production team for a picture that you’ve got in your mind, here’s an example on how Image Generation has made it all possible with a simple prompt.

Prompt : A stylish curly haired man in a brown leather jacket, fashion editorial

Source : canva magic Image AI

6.2 AI voice overs :

If you ever need a voiceover to your content that is not yours but can be used the best in your videos, try using elevenlabs.io it provides tons of AI generated voices for the scripts that you provide in no time. 

6.3 Music Generation : 

Sounddraw.io : Another power packed AI tool which creates music according to your preferences on mood, genre, and even tempos for music.

6.4 Ideation :

Try using Titlegenerator.com to give life to your tiny sparks of ideas. Enter the topic for which you need ideas, and it generates around 700 headlines for your topic in no time, all tailored to hook your audience.

6.5 AI Video generation :

People are now able to do things that are not fundamentally in their industry, such as music production, AI video generation, video editing, and 3D visual effects. 

Among these, AI video generation is a crucial game changer in today’s world of AI tools. One significant trend is the use of AI replicas by CEOs to create content that mimics their own voices and body language as well. 

This could significantly impact the market, as it allows leaders to make their AI models speak to their audience, while saving tons of their time. 

Tools like InVideo.AI and synthesia.AI are at the forefront of this innovation, testing these capabilities to shape the future of content creation.

7 . How to avoid mistakes while using AI:

7.1 Stay updated :  

Keep Yourself aware of the new arrivals of AI tools and have an eye on how it affects your industry.

7.2  Seek Feedbacks from Humans :

Yeah, this may sound weird, but AI is still in its development stages, and relying on computerized outputs just like that may create a bad impression on your content. So it’s better to always seek feedback from your colleagues, friends, and even family before posting your next AI-generated content.

7.3 20/80 Rule: 

This formula is now applicable with AI too. Whenever you’re creating content, make sure it has your own touch. Seek the help of AI only when you’re clueless or need help with a few things, such as grammar corrections, image visualization, or asking questions. In this way, you can create content that is unique and stands out from the crowd, as it is made by a real human.

7.4 Test and Optimize AI Applications :

Try testing new AI tools in their beta versions so you won’t get panicked during its launch and already have an understanding of their usage.

7.5 Avoid Plagiarism: 

While writing content or scripts for your content try using tools like BYpassGPT (paid) and originalityAI to avoid plagiarism in your writing.

7.6 Be More Human: 

Certainly that’s the best way to beat the AI apocalypse. Don’t make yourself overwhelmed by using all kinds of AI tools, Be aware of them but don’t over feed yourself with all kinds of tools which are irrelevant. 

Read this Blog below to know “The only AI tools you need for 2024”

Make sure you’re updating yourself with the current trends on social media so you can be more updated than the AI being fed.

Also try having a look around the other industries too like stocks market, pop culture, Sciences so you can predict what’s coming ahead.

Try Picking Tools which are helpful for you and stay with them to balance your workflow.

8 . Conclusion:

To recap, let’s see what we learned from this blog to avoid pitfalls while using AI. 

• Understand your Target audience to create tailored content
• Use chatbots to brainstorm 
• Use the right tools with ethics
• Explore various new tools without overwhelming yourself.
• Know which tools work for you best.
• 80% you and 20% AI
• Seek Feedbacks from fellow Humans.

In conclusion, AI can be your true best friend when you’re willing to add your own spark of creativity and human touch to it, and avoid plagiarism while focusing on your audience. This results in authentic, raw content that stands out from the crowd.