If you haven’t yet discovered Brand24, it’s time to explore this powerful automation tool designed to elevate your social media monitoring efforts. Brand24 is a comprehensive application that helps businesses track and analyze mentions of their brand across social media, news sites, blogs, and forums. By collecting these mentions in real time, it provides valuable insights into public perception, emerging trends, and overall brand sentiment. This makes it an indispensable tool for understanding how your brand is being discussed online and staying ahead of the conversation.
For teams managing online reputation and seeking opportunities for social engagement, Brand24 is a game-changer. This detailed guide will walk you through how Brand24 works, its key features, and best practices to maximize its impact. By leveraging Brand24, businesses can seamlessly manage client interactions, uncover actionable insights, and deliver enhanced customer experiences. With this tool, you not only keep a finger on the pulse of public opinion but also create meaningful connections that foster long-term loyalty.
Key Features of Brand24
Real-Time Mentions Tracking
Brand24 monitors mentions of your brand across Twitter, Facebook, Instagram, YouTube, blogs, and news sites using the most advanced search engine and is constantly updated. Users can monitor their brand, industry, or competitors’ keywords to catch and analyze real-time conversations around their business.
Sentiment Analysis
One of Brand24’s standout features is its advanced sentiment analysis, powered by artificial intelligence. This tool categorizes every mention of your brand as positive, negative, or neutral, based on the tone and context. By understanding these sentiment trends, you gain valuable insights into how customers perceive your brand, identify potential service gaps, and make informed decisions to enhance your brand strategy. It’s an essential feature for staying attuned to customer opinions and driving continuous improvement.
Influencer Identification
Brand24 shows companies who are talking about their brand or product, and how they are doing it. This feature ranks influencers based on how much they are being followed and engaged with online and then brands can easily pick out potential advocates or partners.
One way to boost reach is working with influencers and Brand24 makes this process simple with insights into your industry’s most influential voices.
Competitor Analysis
With Brand24, you can track your competitors’ mentions, too. Brands can track conversations with competitors to better understand the market landscape, and see gaps in how brands differentiate within the market and trends that are emerging. This also allows brands to see how they compare themselves to other competitors when it comes to sentiment and engagement.
Hashtag Monitoring
If your business is on, for example, Instagram or Twitter, and you use Brand24’s hashtag monitoring, you will be able to find a list of trending hashtags to hook into the conversation.
This is a useful feature to track the performance of a campaign to identify user-generated content and to also see which hashtags are being used in your industry.
PDF Reports and Data Export
Users can also export report contents into PDF format or integrate with other data sources through Brand24. Specific data points can be added such as sentiment breakdown, metrics of engagement, and even street analysis for your influencers.
Agencies and businesses that want to show analytics to clients or internal stakeholders should find reports especially useful.
Pros and Cons of Brand24
Advantages of Brand24
Real-Time Monitoring
With Brand24, you never miss critical mentions or trending conversations; they’re all instantly updated. Brand24 monitors mentions of your brand across Twitter, Facebook, Instagram, YouTube, blogs, and news sites using the most advanced search engine and is constantly updated.
Cross-Platform Reach
Brand24 trackers can track the broad scope of discussions across social media, news, forums and so offering a broad picture of every conversation online.
Powerful Sentiment Analysis
The sentiment analysis tool provides a clear picture of public perception, enabling brands to address concerns proactively. By analyzing sentiment trends, businesses gain valuable insights into how customers view their brand, identify potential service opportunities, and develop strategies for improvement. This empowers brands to stay ahead of customer expectations and build stronger, more positive relationships.
User-Friendly Interface
It’s designed to be intuitive; users can set up a project, view mentions, and analyze data all in a few clicks.
Disadvantages of Brand24
Limited Free Plan
Unlike other services, Brand24 does not provide a free trial; the free tier, though, continues beyond 14 days and is suitable for small businesses with more limited budgets.
Complexity in Keyword Setup
For beginners especially, it can be tricky to set up high-specific keywords or filter out irrelevant mentions, and these need to be adjusted often.
Restricted Access to Certain Platforms
Of course, Brand24 supports the biggest platforms, but for some narrow social networks it may not support integrations, and as a result won’t be visible to some brands.
Benefits of Using Brand24
Early Detection of PR Crises
Real-time mentions tracking and sentiment analysis with Brand24 allow brands to immediately see negative trends that cover online conversations. Early detection of this can prevent companies from having to address the customers, respond on time, and avoid minor issues from becoming full PR crises.
Improved Customer Engagement
A brand can use monitoring of social mentions to directly engage with customers who are talking about a brand, whether the experience is positive or negative. This can create more opportunities for better customer satisfaction and even better brand perceptions.
Competitive Advantage
Competitor mentions and market trends are something to track because they will give you important insight into other brands that worked. Businesses could learn from the competitors’ strengths and weak points, and then make better strategic decisions and observe opportunities in the market.
Data-Driven Decision Making
Brand24 analytics and sentiment insights provide additional insights into making data-driven marketing, customer service, and product development decisions. Sentiment analysis indicates product areas for improvement or consumer preferences, which can change the marketing strategy.
Influencer Partnerships
Using Brand24’s influencer identification tool, brands can identify influential individuals as they discuss an industry or a brand’s product. The right influencers, of course, can massively boost a brand’s reach and credibility.
Pricing Plans
Brand24 offers several pricing tiers designed to accommodate businesses of various sizes:
Individual Plan
The individual plan starts at $119 per month. With some feature limitations, it is perfect for solo entrepreneurs or any small businesses that need monitoring and analytics tools.
Team Plan
The team plan starts at $159 per month. The more advanced plan includes more, advanced analytics, and reporting features that are suitable for growing businesses.
Pro Plan
The Pro plan starts at $239 per month and accommodates a wider mention limit for the team, richer search filters, and more complex reports for performing advanced social media monitoring for larger teams.
Enterprise Plan
The Enterprise plan consists of unlimited mentions and custom report generation which is targeted for large companies or agencies, with premium support at $399 per month.
Conclusion
Brand24 is a great collection of monitoring and analytics tools that are perfect for businesses that want to elevate their social media monitoring and analytics abilities. Brand24 offers comprehensive insights with features like real-time mentions, sentiment analysis, and influencer identification which can be very valuable to reputation management for your brand, customer engagement, and making strategic decisions. Although there is no long-term free plan, its intuitive interface and cross-platform reach mean it’s open to businesses of all sizes.
Don’t forget to share your thoughts in the comment below or you can contact Mavenwits’s growth specialists for a free 7-day trial to improve your online presence.
FAQs
What is Brand24?
It’s a powerful social media monitoring application that helps businesses listen to what their brand is saying on social media, news sites, blogs, and forums.
What is Social media automation?
Social media automation uses software and tools to organize, plan, and engage with your audience on media platforms.
What is the benefit of automating your social media posts?
With social media automation, you can manage your time by engaging with your audience and focusing on your business’s growth. The main benefit is that it simplifies your overall work as planning, scheduling, and analyzing your content.
