About the Report

Unbounce is back with an exciting, data-packed marketing report that’s designed to supercharge your landing page optimization efforts—without breaking the bank or consuming all your time! Say hello to the 2024 Conversion Benchmark Report, where cutting-edge insights await you. Curious about how your landing page conversion rates compare within your industry? You’re in the right place.

Why Are Unbounce Benchmark Reports So Powerful?

Actionable, AI-Powered Insights

Forget wasting time on guesswork. Unbounce’s machine-learning insights reveal what works and, equally important, what doesn’t—so you can focus on making smarter changes faster. These benchmarks not only show what a “good” conversion rate looks like in your industry but also pinpoint areas where you can improve.

Boost Your Team’s Performance

Seeing measurable improvements can have a powerful effect on your team’s morale. With these insights, you’ll not only understand where your landing pages are underperforming but why—and that makes continuous optimization a lot easier.

Big Wins for SMBs

Whether you’re a large enterprise or a small-to-medium-sized business, the Unbounce Conversion Benchmark Report has something for everyone. Even with limited resources, you can improve your conversion rates using their AI-powered data. Think of it as your secret weapon to creating high-converting landing pages—without the need for an expert.

Key Insights from the 2024 Report

Complex Pages Hurt Your Conversions

Here’s one of the biggest takeaways: Complex landing pages are a conversion killer. According to Unbounce, there’s a 62% stronger correlation between declining conversions and landing pages stuffed with difficult words, compared to 2020. A separate study even shows that attention spans have dropped to just 47 seconds (from 75 seconds in 2012). In short: If it’s hard to read, your audience is tuning out.

Simplify to Amplify

It turns out, landing pages written at a 5th to 7th-grade reading level convert nearly twice as well as those written at a professional level.

The easier it is to digest your content, the higher your conversions. Don’t overthink it—the more basic the language, the better the results.

Email > Paid Search

In some cases, simple email marketing can outperform more expensive tactics like paid search and social ads. That’s a huge opportunity to improve ROI on a smaller budget. 

Discover tips for optimizing your PPC efforts in our guide on Google Ads best practices.

Mobile Traffic ≠ Mobile Conversions

Despite mobile traffic dominating with 5x more users than desktop, mobile conversions still lag behind.

This disparity highlights an opportunity to optimize for mobile in more effective ways. Focusing on user experience is essential. For more insights on how UX influences conversions, check out the role of user experience in digital marketing.

What is CRO and Why Does It Matter?

The Power of CRO (Conversion Rate Optimization)

Conversion rate optimization (CRO) is all about tweaking your website and marketing campaigns to turn more visitors into customers or leads. Simply put, CRO is about getting more results with less effort. Instead of just increasing traffic, CRO focuses on making the most out of your existing visitors, improving everything from user experience to overall site performance.

Why You Should Care

Even a small 1% improvement in your conversion rate can lead to big gains in revenue. Here’s why CRO is crucial:

• Efficiency: It enhances the user experience, making it easier for current visitors to convert.
• Increased Revenue: By boosting your visibility and conversion rates, CRO drives more sales.
• Higher ROI: CRO lets you maximize your existing traffic, so you’re not constantly chasing new leads. It’s about working smarter, not harder.

Marketers, particularly in SaaS and other fast-paced industries, recognize the importance of optimizing for conversion. In fact, many marketers say that the goal is to hit 10% or more in conversion rates on their landing pages.

Industry Highlights from the 2024 Report

When it comes to SaaS companies, the report shows that landing pages with clear, simple messaging tend to convert the best. For SaaS, search ads have the lowest conversion rates for lead forms, while email and social ads tend to perform better.

If you’re in SaaS, you’re more likely to get conversions from email and social visitors than from Google Ads. That’s a crucial insight for those managing paid ad budgets.

Final Thoughts

Unbounce’s 2024 Conversion Benchmark Report doesn’t stop at SaaS. It also dives into industries like business services, education, legal, finance & insurance, travel, and real estate. To stay ahead of the curve, use these data-powered insights to optimize your pages, take action, and see the impact.

Ready to simplify your optimization process? Get Access to the 2024 Conversion Benchmark Report now and start creating high-converting landing pages today!