Want to expand your business using email marketing? You must have heard of the currently hyped email marketing platform – Moosend helping Companies thrive using the power of email marketing. Now the question is should you invest in its services to boost your customer reach? And is it worth the hype? 

Let’s take a deep dive into the subject. 

About Moosend

Moosend, a Sitecore Company is a cloud-based platform that leverages the power of Artificial Intelligence, for businesses to boost their email marketing game and scale their audience. It is designed in a way that caters to all businesses ranging from small ventures to commercial enterprises. These features are user-friendly, and customizable complemented with advanced automation.

This platform delivers guides for customers breaking down the concept of email marketing into different categories – Design, Copywriting, Email Deliverability, Campaigns, GDPR, Software, Statistics, and Email Templates. Tons of resources to scour through and find the style that fits best to your business.

What makes Moosend Noteworthy?

Moosend provides its customers with a range of comprehensive features helping it stand out in a competitive market. Here, is a list of the notable features:

Subscription Forms 

This tool allows its consumers to create personalized subscription forms that are eye-catching and easy to use.  

Drag and Drop Editor 

This intuitive tool allows users to create visually appealing and responsive mail campaigns without the hassle of coding knowledge. You can easily design emails that look professional and engaging. 

Email Templates

Moosend has 100+ pre-designed templates catering to a range of businesses. These templates aren’t static and can be further customized to match the brand guidelines, saving a significant amount of time and effort. Moosend’s customizable templates not only save time but also enhance user experience in digital marketing by ensuring visually appealing and user-friendly email designs. 

Marketing Automation

Businesses can create a customized workflow using this powerful automation tool. It is based on user behavior and engagement helping improve efficiency and ensuring smooth communication with subscribers. To get started, users can use one of the pre-built templates for common marketing. 

A/B testing

With Moosend’s A/B testing feature, users can test-run different email variations to determine the best-performing variation. The optimal use of data helps optimize campaigns for better engagement and conversion rates. 

Seamless Integrations

Users can effortlessly integrate third-party applications and platforms like Unbounce, Optimonk, Bouncer, in addition to CRM systems like Hubspot, Pipedrive, e-commerce solutions, and analytical tools, with Moosend. This enhances workflow and centralizes data. 

E-commerce

This tool targets the increase in sales of users’ products and services using several specialized features including product recommendations, abandoned cart reminders, and transactional emails. 

Web Tracking

It is essential that users have a track record of their marketing performance. Moosend simplifies this task with its Web Tracking tool. It provides detailed insights into campaign performance, including open rates, click-through rates, and subscriber engagement. With these performance insights, businesses can tailor their marketing strategies accordingly. 

Other marketing platforms

Moosend has adopted an interesting marketing strategy by doing comparative analyses of its service with other competitors available online such as MailerLite, Brevo, Mail Champ, Sender and Loops. Let’s look at some of the key differentiators:

Moosend vs. Mailchimp

Moosend is a strong contender against the well-known email marketing service Mailchimp. It gives Mailchimp a run for its money and often comes out on top.

• Pricing: Moosend’s pricing structure is more economical, especially for organizations that build up their subscriber base. The price structure at Mailchimp increases successively with growing subscribers, but Moosend provides flexible plans that maintain affordable pricing over time.
• Automation: Moosend maintains superior automation features through its flexible workflow system that enables more customization. The platform lets you generate ultra-specific marketing campaigns based on user behavior.
• Customer Support: Customer support stands as Moosend’s strongest advantage thanks to its 24/7 support system against Mailchimp’s limited support hours. This support system allows the user to receive help timely instead of leaving them hanging during a critical campaign timeline.

When choosing between Moosend vs Mailchimp, it’s essential to compare their features, pricing, and usability to determine the best fit for your email marketing needs.

Moosend vs. MailerLite

MailerLite is widely recognised for its simplicity and affordability but Moosend takes it a notch up with more advanced AI features at reasonable value.

• Automation: Moosend’s automation capabilities are more robust, allowing for a complex workflow that adapts to user behavior more easily. MailerLite offers basic automation but it lacks the depth and flexibility offered by Moosend. 
• Templates: Moosend’s library offers 100+ templates to customize the user’s mail while MailerLite has limited options giving Moosend’s users more creative freedom. Due to this, it guarantees the user’s email matches his brand identity. 
• Customer Support: Moosend’s 24/7 customer support gives it an upper hand over MailerLite, which has more restricted support hours.

Moosend vs. Brevo

While Brevo offers an all-in-one marketing tool, Moosend is a step up because of its more focused email marketing strategy.

• Ease of use: The interface of Moosend is much easier to navigate and maintain campaigns. Although Brevo’s platform is packed with features, it can be a hassle for first-time users.
• Pricing: Moosend provides more affordable pricing, especially for small businesses and startups. Unlike Brevo which charges based on the number of emails sent, Moosend offers unlimited number of emails on their paid version and charges based on the number of subscribers. This makes Moosend a cost-effective choice for businesses with a higher volume of emails.
• Templates: Although Brevo offers templates they are not as versatile as Moosend’s.

Moosend vs. Send and Loops

Fresh to the email marketing game, Send and Loops offers some great features but Moosend’s built-up reputation and feature set make it a stronger contender.

• Ease of use: Moosend’s unique drag and drop allows the user to design and operate their campaigns more easily. The interface of Send & Loops caters to users easily though its platform lacks the finished quality that Moosend delivers to its subscribers.
• Automation and personalization: With its AI-powered personalization and product recommendation and advanced automation with pre-built workflows like cart abandonment, Moosend has an upper hand over Send and Loops which has some basic automation features but lacks Moosend’s AI-powered personalization and depth in automation templates.
• Pricing: Moosend provides extensive features and competitive pricing for businesses of every scale thus making it the most economical solution available. The cost of Send & Loops suits small businesses yet its performance capabilities do not reach those of Moosend.

Is it still a Game-Changer?

Endorsed by notable brands such as Dominos, Vogue, Gucci, TedX etc Moosend has established itself in the email marketing business. But does it continue to benefit businesses in a similar fashion? To determine this, we need to evaluate the three key factors: Customer Support, Pricing Plans and Distinct Advantages.

Customer Support

Moosend provides its users with remarkable customer support as its one of the most distinctive features. The platform’s commitment to providing 24/7 customer support is because it acknowledges that time-sensitive assistance can determine the outcome of a marketing campaign. The support team remains accessible with just a simple click to answer any questions regardless of the problem or the complexity of automation setup or best practice requests.

Moosend extensively surpasses Mailchimp and MailerLite by maintaining continuous customer support 24 hours a day. The ability of Moosend to provide 24/7 support allows time-crucial businesses with international operations to receive continuous assistance during urgent marketing campaigns. The combination of enhanced user experience together with uninterrupted and effective email marketing operations forms a core benefit of Moosend. Additionally, they provide 24/5 live chat support. 

Pricing Plan

The Moosend pricing system is a balance between reasonable and effective features. Other platforms such as Mailchimp lack transparency in their pricing planning including the ability to scale at nominal rates. For small businesses and startups, Moosend is comparatively better because its pricing model is designed for the maximum possible return on investment while sticking to a budget and offering them advanced enterprise features at nominal rates, significantly boosting their market. 

Competitive Edge over other platforms

Moosend’s ability to leverage AI and provide quick and easy tools to play around with template designs gives it a competitive edge over other platforms. Its user-friendly interface enables users, regardless of their design experience, to create visually appealing email campaigns, subscription forms and landing pages effortlessly. The AI-driven features help optimize, from subject line suggestions to send time predictions, ensuring maximum engagement. Additionally, the platform’s data analytics capabilities enhance the overall marketing performance by offering actionable insights, making it a powerful and comprehensive marketing tool. 

Final Thoughts 

Nonetheless, Moosend remains a strong contender in the email marketing space, offering a robust set of features, competitive pricing, and excellent customer support. Its ability to cater to both small businesses and large enterprises makes it a versatile solution for various marketing needs.

While the platform may not have the same brand recognition as some of its larger competitors, its commitment to innovation and user satisfaction keeps it relevant and valuable. If you’re looking for an email marketing platform that provides a balance between affordability, functionality, and ease of use, Moosend is worth considering.

In the long run, whether Moosend is a game-changer for your business or not will depend on your specific needs and goals. By taking advantage of its features and exploring its potential, you can elevate your email marketing efforts and drive better results.

Go check out Moosend today and discover for yourself. Meanwhile, don’t forget to subscribe to our newsletter for more such insights!

Frequently Asked Questions

• Does Moosend offer free plans?

While Moosend does not offer a free plan, it allows a 30-day free trial to try out the core features. The Pro plan costs $9 per month.

• Can I manage multiple accounts in Moosend?

No. Moosend does not support multiple accounts under a single login. But you can invite team members to collaborate.

• Is Moosend secure?

Yes, Moosend is secure. It uses SSL encryption and follows industry-standard security measures to protect user data.