What is Moosend?

Moosend is a platform which provides services to other companies/organizations for customizing their emails with analytics along with marketing tools in a way which helps them attract more traffic to the company/organization’s page, in short it is an email marketing automation platform. The top features of moosend includes Data analytics, List segmentation and A/B testing

Key Features Overview

Campaign Creation

The email campaign creation feature offers a user-friendly interface and a variety of campaign options, such as repeatable HTML campaigns, regular campaigns, A/B split campaigns, automated campaigns, and RSS campaigns.

These different campaigns help marketers to appeal to various segments in their audiences by providing a choice to use dynamic content which sets them apart from other marketers’ emails.

Email Templates

Moosend offers a variety of impressive campaigns that you can easily manage from your mobile device. Additionally, it allows you to customize your own templates, which can be saved in the editor library for future use.

Campaign Editor

The Moosend campaign editor offers a range of powerful tools to elevate your email marketing, including options for adding images, integrating social media elements, and incorporating advanced content blocks such as countdown timers and CTA buttons. 

The editor also features an Image Picker, Product blocks, Social share HTML, and more to help you craft visually appealing and engaging emails. 

To assist you in making the most of these features, Moosend provides a variety of instructional videos and tutorials on creating effective newsletters and maximizing the editor’s capabilities.

The editor also features an Image Picker, Product blocks, Social share HTML, and more to help you craft visually appealing and engaging emails. 

To assist you in making the most of these features, Moosend provides a variety of instructional videos and tutorials on creating effective newsletters and maximizing the editor’s capabilities.

Marketing Automation Tools

With Moosend’s marketing automation, users can design tailored workflows for their business by utilizing a range of customizable triggers and actions. The platform also offers a selection of pre-built automation recipes, such as welcome email series and abandoned cart sequences, to streamline the process.

Some of the top features of Moosend’s marketing automation include advanced reporting, a drag-and-drop automation editor, website tracking, user tracking, and email automation templates.

For more insights into optimizing your email marketing strategies and leveraging automation effectively, check out our comprehensive guide on the power of email marketing.

Creating Subscription Forms

There are different types of forms available according to the theme of your email like full page form, modal pop-up, floating box, inline form and floating bar. You can also add CTA, change visuals, copy, customized form fields and colors with the help of the form builder by Moosend. 

In Moosend’s free plan, you get access to a drag-and-drop online form builder that’s easy to use, along with various templates to choose from. Key features include visibility options, anti-bot protection, and GDPR compliance

Landing Page Creation

It provides you with the preview option of your landing page along with available landing pages if you have the paid plan. Even through your mobile, as a user you will be able to see how the display of the landing pages is on mobile devices.

Similar to the email builder, there’s a drag-and-drop landing page builder with templates of landing pages available. The top features in this are the separate mobile editor, premade templates and ultrafast loading pages.

A/B Testing for Optimization

Moosend’s A/B testing feature enables you to test different email campaigns and subject lines, allowing you to determine which variations perform best and optimize your results. 

Audience Management Strategies

For your subscribers, personalized campaigns can be created using segmentation. Additionally, there are options available for dividing the audience into targeted groups. With the help of smart features, your mailing list can be created and expanded.

Advanced Reporting & Analytics

Advanced reporting and analytics on Moosend enable you to track key metrics such as subscriber email devices, conversions, open rates, and bounce rates.

These insights help you evaluate campaign performance comprehensively and make data-driven decisions.

Integrations with Popular Tools

Moosend provides seamless integration with popular tools such as Zapier and Piesync, allowing you to connect with various applications and automate workflows, thereby enhancing the platform’s overall functionality and efficiency.

Pricing Options  

Moosend offers a free forever plan for up to 1,000 contacts, which includes unlimited emails. 

Paid plans start at $7 per month and provide additional features such as phone support, access to the landing page builder, team member collaboration, and transactional emails. 

Whether you’re just starting out or looking to enhance your email marketing strategy, Moosend’s flexible pricing options cater to businesses of all sizes, ensuring that you have the tools you need to succeed.

Ready to elevate your email marketing strategy? Sign up for Moosend here and experience the best free email marketing tool for your business.

If you’re evaluating other platforms, explore our detailed comparison between Moosend and Mailchimp to find out which is the best fit for your needs.